3D Anamorphic · OOH Activation · Shibuya, Tokyo
Charles & Keith: Shibuya 3D Anamorphic Billboard
A naked-eye 3D anamorphic billboard activation for Charles & Keith in Shibuya, built to dominate one of Tokyo’s most competitive OOH environments and drive social amplification during the campaign window.
Services Provided
Deliverables
Project Focus
Case Study
Context
Charles & Keith needed a standout activation in Shibuya that could cut through one of the world’s most saturated outdoor media environments and support brand visibility with a social-ready hero moment.
Challenge
The creative had to feel premium and on-brand for an international fashion audience while performing technically on the Shibuya LED format, and it had to earn shareability without feeling like a gimmick.
Strategic Response
We built anamorphic creative engineered specifically for the target screen geometry, with 3D motion logic tuned to audience behavior in Shibuya and the cultural expectations of a premium fashion brand in Japan.
Execution
Streetshow handled concept, 3D production, anamorphic calibration, and final screen-specific delivery, plus social-ready vertical cutdowns to extend reach beyond the physical OOH placement.
Outcome
The activation delivered a high-visibility launch moment in Shibuya with content designed to amplify organically across social, giving Charles & Keith a premium and culturally aligned entry point into the Tokyo market.
Client
Charles & Keith
Year
2024
Category
3D Anamorphic
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Streetshow Productions supports premium campaigns, Japan-market launches, and high-stakes brand execution where local relevance and quality materially affect outcomes.