Paid Media · Sports Marketing · Japan
New Balance Japan: Shohei Ohtani Activation
A paid media activation for New Balance Japan built around a Shohei Ohtani brand moment, produced for Japan-first audience relevance and premium sports marketing performance.
Services Provided
Deliverables
Project Focus
Case Study
Context
New Balance Japan needed a paid media activation tied to a Shohei Ohtani brand moment, with creative built specifically for the Japanese market rather than a regional rollout of global assets.
Challenge
The work had to feel credible to Japanese sports audiences, maintain global New Balance brand codes, and perform across paid media placements where attention windows are short and cultural fit is decisive.
Strategic Response
We built creative that leaned into the cultural weight of the Ohtani moment in Japan while holding brand consistency, and structured the edit and delivery for maximum paid media efficiency across target platforms.
Execution
Streetshow managed creative direction, post-production, platform-specific cutdowns, and Japan localization across the paid media rollout.
Outcome
The activation gave New Balance Japan a culturally aligned campaign asset purpose-built for local audience resonance and paid media performance during a high-attention brand moment.
Client
New Balance Japan
Year
2024
Category
Video Production
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